Sometimes words are more powerful than visuals, gimmicks, or a spokesperson. Wieden & Kennedy (for Nike) demonstrate that the most effective defense against vile words are courageous words. Well done.
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I just realized how incredibly small the type is on the ad - so if you're eyes are as bad as mine, the following is the copy in the ad:
Thank you, ignorance.
Thank you for starting the conversation.
Thank you for making an entire nation listen to the Rutger's team story. And for making us wonder what other great stories we've missed.
Thank you for reminding us to think before we speak.
Thank you for showing us how strong and poised 18 and 20-year-old women can be.
Thank you for reminding us that another basketball tournament goes on in March.
Thank you for showing us that sport includes more than the time spent on the court.
Thank you for unintentionally moving women's sport forward.
And thank you for making all of us realize that we still have a long way to go.
Next season starts 11.16.07
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