Embryonic Hot Mess

Leo Burnett Chicago has done it once again! The clever fools found a way to politely inform those hungry for McDonald's greasy breakfast sandwiches that they've only got until 11am to snatch one up. Loves it!

Read more at AgencySpy

Well Laid - Schweppes: Burst

This ad for Schweppes tugged on my tear ducts for a good portion of my Sunday - no lie. What works so well is the timing of the advert - slow, deliberate and emotional. I'll reach for a bottle the next time I'm setting up bar. Well done George Patterson Y&R.

Client: Schweppes
Agency: George Patterson Y&R, Melbourne
Director: Garth Davis
Track: To Build a Home, Cinematic Orchestra

Pollinate Me

These frisky bee's have no shame! Just look at them performing ungodly deeds in watercolor - it's blasphemous.

Lust, an erotic boutique in Copenhagen, worked with Grey to twist the classic tale of pollination to a stickier level. Genius!

Client: Lust
Agency: Grey, Copenhagen
Illustrator: Johannes Bojesen

Not So Standard

There are some things I miss about Los Angeles - like pastrami sandwiches at Canters, midnight drives along Mulholland Dr., Too Big For Your Own Good Boobies (2BFYoGB), and The Standard (you've gotta love human aquariums). Where else could you drink a 40 and talk sudoku with the Hiltons? What's great about this ad is that it really plays up the brand identity of the hotel - i.e. the upside down marquis. Add the rooster to the mix and you have a genius print ad (for those who don't understand, stay a night at The Standard in West Hollywood and tell me what your head feels like in the morning).

Client: Andre Balazs Hotels
Agency: Unknown - Fill in the blank
Found In: Fantastic Man Issue No. 6

HarvesTED

This ad for Toohey's Extra Dry convinced me to plant bottle caps in my backyard. I mean who doesn't want a lawn full of hair-pods to water/blow dry/buff and eventually trick your neighbors to become food. It's like David Lynch and David LaChapelle's love child after a midnight viewing of Little Shop of Horrors. If someone can tell me what's playing in the background I'll invite you over for a swim - Toohey's on me!



Client: Toohey's Extra Dry
Title: HarvesTED
Agency: BMF

When Copy Is All You Need

Sometimes words are more powerful than visuals, gimmicks, or a spokesperson. Wieden & Kennedy (for Nike) demonstrate that the most effective defense against vile words are courageous words. Well done.

***

I just realized how incredibly small the type is on the ad - so if you're eyes are as bad as mine, the following is the copy in the ad:

Thank you, ignorance.
Thank you for starting the conversation.
Thank you for making an entire nation listen to the Rutger's team story. And for making us wonder what other great stories we've missed.
Thank you for reminding us to think before we speak.
Thank you for showing us how strong and poised 18 and 20-year-old women can be.
Thank you for reminding us that another basketball tournament goes on in March.
Thank you for showing us that sport includes more than the time spent on the court.
Thank you for unintentionally moving women's sport forward.
And thank you for making all of us realize that we still have a long way to go.
Next season starts 11.16.07

New Mexico is for ... Aliens

For those of us who have ever worked in an office environment, where vacation days are few and far between and sick days are never used when you're actually sick - well this ad's for you. I mean really, it's always about the water cooler and the copy machine - that's where all the good stuff goes on in the office - and M&C Saatchi capture that.

Let me just point out, at the moment that Barry pops THE question, She-lien raises her swishity-swoosh in combat mode. For a second there, I thought that she was going to salivate all that gooey stuff they use to make milk shakes. The only thing that could have made this ad better was if Ripley burst through the ceiling wielding a blow torch (oh well - thank goodness for our imaginations).

Boost is Magic!

Everything about this ad is magic - particularly the "news flash" piano that occurs right when Mr. Nobody gets his telepathic boost. I'm kicking myself (softly, of course) for landing an internship with BBH - the brains behind it all. Nice work.



Client: Axe
Title: Better Kisser
Agency: BBH NYC

Inhale

So Liz - our housekeeper/coffee buddy (I know this is completely sacrilegious - what would abuelita thiink?) and I laughed so hard when we watched this commercial that we woke up the entire house. Despite the cliche metaphor (spicy = fire), I still think the ad is memorable and one I would share with people, especially if they're having a bad day.


Title: "Inhaling"
Agency: Grey Worldwide, New York