Well Laid - Schweppes: Burst

This ad for Schweppes tugged on my tear ducts for a good portion of my Sunday - no lie. What works so well is the timing of the advert - slow, deliberate and emotional. I'll reach for a bottle the next time I'm setting up bar. Well done George Patterson Y&R.

Client: Schweppes
Agency: George Patterson Y&R, Melbourne
Director: Garth Davis
Track: To Build a Home, Cinematic Orchestra