Interns: Playing the field

Chances are, if you're hunting down an internship, you've probably sent out your resume to 10+ agencies. The first time I applied for an internship I thought of it as a numbers game. In my case, I emailed/called 50 agencies, heard back from three, and got one offer.

So what happens when you get call-backs from multiple agencies. It could happen, right?

Recently, a MAIP semi-finalist asked if they should continue looking for other internships despite being on track to land a very prestigious one (if not, the most prestigious). The answer: Abso-fucking-lutely!

Here's the deal. HR reps understand that all prospects are actively looking for internships. Just because you get a call-back, doesn't mean that the internship is a sure thing (however, you should definitely treat it as one).

This is where the notes section on your spreadsheet will come in handy. Tracking what was said and by whom will help you to avoid making mistakes if you get multiple agencies interested in you - could you imagine if you sent off a list of your favorite Lovemarks(a very Saatchi thing) to TBWA/Chiat/Day? Blasphemy!

The best thing that could happen to you is that you get multiple offers. This is where it will take some skill in leveraging your negotiation skills. For instance, if you get two offers, one paid and the other unpaid, you can make the HR rep of the unpaid internship aware of the compensation you're being offered at the other agency. If they really want you, they'll match it (This would only work if you were given some time to think about the offers - some internships expect you to give a response on the spot).

Be warned! You should have a value associated with each agency/program you're applying to. For example: If you've been offered an internship at Crispin Porter + Bogusky and one at Mom & Pops Ad Schack - you're definitely going not going to tell CP + K that The Shack is offering you a stipend. That would just make you seem like an idiot - right?

Moral of the story: Don't stop looking for internships just because you got a call-back/interview/nice email. Continue looking for the best internship until you've found the best match for you.