Creativity Comes from Everywhere

A few weeks ago, a rumor started circulating that a rep from Goodby, Silverstein & Partners would be coming to speak to a group of San Jose State University students. My first thought: Someone has been taking one too many happy pills. Flash forward a few weeks (and a few more rumors) and I'm sitting in a lecture hall with 80 other students listening to John Coyne, Worldwide Group Director for HP at Goodby.

I'm going to spare you the joyful expletives that filled my mind when John first stepped foot into the room - but lets just say that despite working with Goodby for 10 years, he still has the approachability of Joe Six-Pack.

The message of the day: Creativity Comes from Everywhere

John started his presentation with a brief background of Goodby, here's the Cliff Notes version:

• GSP has been around since 1983 (Sadly, I'm older than them)
• Currently employs a smidge over 500 employees
• Client list . . . well their client list is like Oscar role call (Sprint, CA Fluid Milk Processors, and Hewlett-Packard to name a few)
• GSP has experienced tremendous growth in the past two years in web/interactive campaigns (yes, traditional campaigns are still in play, but they no longer make up the majority of GSP puts out)

John continued with his message by presenting case studies from three clients

1. Haagen-Dazs: "Help the honey Bee's"
   
2. NBA: "There can only be one"
   
3. Wii Wario Land: "Shake It!"

The work:
Haagen-Dazs: "Help the Honey Bee's"











The beauty of this campaign isn't in its execution (though it is quite beautiful) it's that the idea originated from a Media Planner who after reading an article about the disappearance of honey bee's, began working with creatives at GSP that eventually led to the campaign as you see it today.


NBA: "There Can Only Be One"



Check out other "match-ups" here

Again, rather than coming from the expected source, this idea originated from a Media Strategist at GSP who understood how to use RSS feeds from the NBA homepage which allowed GSP to pair players from teams who were playing against each other that day (Warning: I could have screwed this up, I tried to get my head around it - really did).


Wii - Wario Land: "Shake It!"

Just go here


This approach by GSP emphasized the importance of approaching creativity from different angles - in particular, how to collaborate with media vendors (like Youtube).

Special thanks to Professor Tim Mitchell for inviting John Coyne to speak with the students at SJSU - Best presenter we've had at the school in the three years I've been here.

Internship: Arc Worldwide

You know that saying: When it rains, it pours? Well today - it's pouring internships, which isn't a bad thing. There's something for everyone today, including those interested in post production.

Arc Woldwide is looking for a Motion Graphics intern this summer at their Chicago office.

You can check out the posting on their website (they're part of Publicis so recruiting is held on Leo Burnett's site).

Here's a snapshot of what they're looking for:

• Strong After Effects Animation skills
• Experience in keying and rotoscoping
  
• 6 months to 1 year of professional motion graphics experience
  

Internship: Northlich

I've said it once, I'll say it again. If you want to land an internship or entry-level job you must, Must, MUST read the trade pubs.

Today - AdWeek reported that Northlich (Cincinnati, OH) was selected as the creative shop for the Ohio Lottery Commission. Congrats!

As a student, you should connect the dots: New business + more revenue = Warm bodies needed. A quick visit to their website and BEHOLD: An internship opportunity!

Some quick facts about the internship:

• 12-week program
• Applicants must be pursuing a 4-year degree or recent graduate, majoring in Marketing or Communications
  
• It's cross-disciplinary, i.e. you'd be working across advertising, marketing and PR platforms - so really you'd get your hands dirty (always good for the NOOBs)

Check out the job-posting here

Internship: BBDO Detroit (cross your fingers)

Update (4.30.09): The internship position has been removed from the job board - perhaps on the heels of Chrysler officially announcing Bankruptcy? Lets hope they found an intern and that's why it's no longer on BBDO's website

--------------------------

There's a job post on BBDO Detroit's website for an Account Services intern. Unfortunately, the internship is unpaid - but I wouldn't really gripe about it since the only client their office serves is Chrysler.

Chrysler, as you know, may be going the way of the dinosaur - yes, bankruptcy could be a very real possibility for the automaker during the midst of the internship. Another possibility is that Fiat may take control of Chrysler which could lead to a shake up of its AOR.



Lets look at it from the cup half full method: You'll get a chance to experience history in the making.

Check out the post here

Tips: Resumes - Part 1 of a 3 part series

Occasionally, I'll get asked how I managed to work my way into BBH NY and Campbell Mithun, and naturally, the conversation always leads towards three things: Resumes, phone interviews and personal interviews. More specifically, people ask me what I did or didn't do in regards to each of them.

Anytime I offer my advice, I emphasize that I'm not the authoritative person on any of the subjects, so I'm always glad when I can get the inside scoop from the people students need to impress - recruiters.

Susan Engle, Director of Human Resources at Mediasmith, recently spoke with students of San Jose State's advertising club about what students need to do to get noticed for entry-level positions. Though recruiting varies from shop-to-shop, Susan provided some solid info about what she looks for in an applicant.

Today, I'll share what Susan recommends students should do to make their resume more appealing. Check back later this week for tips on phone interviews and personal interviews.



Resumes:

1. Resumes should be one page - no more, no less
   
2. Always proofread your resume; Resumes/cover letters should always be free of grammatical errors. Though it sounds easy enough, you'd be surprised how many times I've seen resumes that have simple spelling errors that make you wonder - is this person actually in college? (oh man, like I should talk - I'm a horrid speller but because I know this, I proofread several times - unless it's on this blog :p)
   
3. Don't lie or inflate your resume - trust that a recruiter can sniff out a liar
   
4. The skills section counts! Susan explained that though there is software that students won't get training on while in college, she can judge if a student has the disposition to learn a new tool by how proficient they are with the software available to them
   
5. Incorporate buzzwords from job-postings into your resume
6. Include something about yourself - like a hobby. This allows the recruiter and applicant an opportunity to relax. My resume states that I have a mac'n cheese recipe that will make me famous - it ALWAYS gets brought up in interviews (yes, the pic is my MnC - drooling is completely appropriate)
   
7. Change your objective for the position - in other words, if you're applying for the position of media tracker don't leave that you're desperately wanting to work the dressing room of Urban Outfitters on your resume
   
8. Mention projects you've worked on only if you feel that they are stellar and wouldn't mind sharing them during a personal interview

I'll have the next post on phone interviews up by Wednesday, in the meantime, feel free to ask questions in the comments section.

Internship: Draftfct Chicago - Bilingual AD/CW Intern

Fresh from the land of Tweet:


Draftfcb Chicago is looking for bilingual (Spanish/English) art direction and copywriting interns. The interns will work within the group that concepts for over 25 brands.


Email questions, resumes, URLs to craig.badynee@draftfcb.com
Follow Craig @CreativeAdGigs on Twitter

Internship: RPA

Despite getting only 4 hours of sleep last night, I find myself in quite a perky mood. So I thought, why not share a little good news with you.

RPA is looking for interns in their Santa Monica, CA office!

I have a soft spot for RPA for three reasons. 1) A very good friend started with RPA as a Jr. Art Director several years ago - sad to say, she's no longer with them 2) The first planner I ever spoke with (at my friends suggestion) was from RPA - lets just say that he schooled me on planning 3) During a previous internship, I discovered the deliciousness that is Soy Joy (a client of RPA's) while doing a flash competitive report (btw - Mango Coconut is my flavor of choice).

In addition to Soy Joy, RPA has done work for: Acura, Honda (America), La-Z-Boy and Pioneer

Honda Element - Gil The Crab


La-Z-Boy



The following are the departments that RPA is looking for interns:

• Account Management
• Creative/Production
• Media, HR/Finance/Administration
• Search Marketing
• Strategic Planning
• Technology
• Traffic/Project Management

Check out the job posting here

Heads Up: Q & A with a former Art Director Intern

I've been wanting to do a Q&A with former interns for a while - perhaps its my inner Connie Chung coming out.

Jordan Smith is a recent grad from Brainco and a former art director intern at Campbell Mithun. I thought she would be the perfect person to test this out on for several reasons:

1. Her work is damn brills
2. I worked with her so I know she's the real deal
3. She snorts (like me) when she laughs

Use the comment section to post any questions you may have for Jordan - but do prepare yourself for some blunt feedback (she's got a wicked tongue).

Check out her portfolio here

Internship: New New Deadline for COLABORATORY

In case you were fretting about the impending COLABORATORY deadline - good news! The new deadline is May 1st, however, they've changed the submission format. Instead of submitting it through the COLAB website, you will now need to mail the application to:

PAF, P.O. Box 8338, Portland Oregon 97207

Orange: Hello

One of the best lessons I ever learned while working on campaigns for Nature Valley, Levi's and Mentos was that good advertising is universal. True, targeted spots reign supreme, but every once in a while I come across something that reminds me that no matter what we look like, who we love or where we live that we are in essence the same beings.

Take "Hello" from Access Leo Burnett for Orange:



Does anyone know where I can find the radio spot and print executions? I'd like to see how the rest of the campaign works out.

___________

Random side note:

I could not get the spot out of my head today - in particular the song that accompanied it. Sitting in my room, I thought: Self, where do you know that whiny voice from?

I answered: He's that sensitive one you saw at Pomona College years ago when you were 19 and madly in love with someone who didn't love you back.

So I thought to myself: Perhaps, this song, that voice - perhaps that's one of the reasons why this spot resonates so well with me.

The song: First Day of My Life
The Artist (whom I'm not a big fan of): Bright Eyes

The video (pass me a Kleenex)

Internship: Modernista!

1 . 2. 3. 4. 5. 6. 7. 8. 9 . 10!

Modernista! currently has 10 internships posted on their website in a bevy of departments - I'm not kidding you when I say bevy.

From the shop that brought you spots for:

Hummer


Project (Red)



Without further ado - the M! Summer internships of 2009:

• Web Programming
• Studio
• Project Management
• Post M! (production)
• Interactive Flash Design
• Interactive Design
• Human Resources (hire me)
• Digital Image Archiving
  
• Design
• Account Services

All internships are in their Boston office and are unpaid. You must be able to get school credit for the internship (so visit the financial aid office now to make sure you're covered for Summer courses)

Visit the Modernista! job page for more info/to apply

Check out their blog & the Super 88 Challenge - a real treat for the senses!

Yawn: Wilkinson Sword

Thank you JWT New York for reminding me why I went into advertising. Excuse me while I call my mother and demand she fly in to fold my laundry.

An Intern Story: Find me a door

It was another monstrously humid day in New York City. Despite my attempt to appear "put-together" the 45-minute 1 train from Washington Heights to Tribeca had left me looking more like a hag-tern than intern. Settling into my seat at the NOOB table I propped myself up to appear ready for anything my AE would throw at me.

An hour later, she approaches with an unusual task. "Find a door," she says.

I stare at her for a minute trying to process what she had just said. We had been working with each other for a little over a week and I hadn't quite found my groove.

"A door? Like a door you find on someones house?" I ask.
"Yes. I need it by 1 o'clock this afternoon - try to stay under $75," her voice trailing as she walked briskly back at to her desk - no doubt the client was on hold.

As an intern, you need to be prepared for situations such as this that go completely against your preconceived notions of what an intern does. True, a door is nothing like accompanying your AE to a photo shoot, but the same innovation to how you approach the task goes into play.

To start, I called the local Home Depot. After all, this is what a kid from a Los Angeles suburb does when they're looking for a door. Apparently, Home Depot doesn't sell doors in Manhattan. No - if you want a door, you must visit the Home Depot in Long Island City. Naturally, the thought of carrying a door across the Burroughs was just not happening.

I called up a few places and discovered a hardware store a few blocks away from the agency and asked a Friend-tern (Definition: A fellow intern that you don't throw under the bus and actually trust; this occurs after copious amounts of beer following a grueling day) if they would accompany me.

The hardware store - I tell you - is man heaven. It requires a certain kind of skill to get anyone to do anything for you. So I say with my most manly of voices, "I need a door - a cheap door that looks like it costs more than it does."

30 minutes later a door is lowered from the 3rd story storage area but it is missing a key element: A door handle.

I should backtrack a bit - the door was to be used for a presentation to the client. It was pivotal to the campaign - the cornerstone you could say. The door needed to look like it could work . . . like you could walk through it and enter a world unique to the brand. Hence, why the door knob was vital.

Back to the story. After browsing knobs for a while, I was perplexed at the exorbitant amount of money they would cost (it would have put me well over the $75 limit). So I ask one of the associates if they had something cheaper - something less real. Turns out, my request wasn't unheard of. This being the center of theater culture, faux-door knobs were in constant supply. A faux knob is a one-sided knob that gives the impression that it actually opens - in essence, it is a prop.

Realizing that I would have to install the knob myself and knowing that I have never been fond of powertools (hence why I always have a BFF lesbian in my life) I bargained with the guy who brought the door out and offered him $10 if he would install the handle. He did it for $15, but that left me with $10 to spare.

As friend-tern and I walked down West Broadway with knobed-door in hand we waved at celebrities trying hard to feign interest in her platter of greens at the SoHo Grand.

Opening up the delivery elevator on the 19th floor with door in toe, I asked my AE where she would like the door.

"Anywhere," she said, slipping me a sly grin - I knew I had fell into her good graces.