Well Laid - Schweppes: Burst

This ad for Schweppes tugged on my tear ducts for a good portion of my Sunday - no lie. What works so well is the timing of the advert - slow, deliberate and emotional. I'll reach for a bottle the next time I'm setting up bar. Well done George Patterson Y&R.

Client: Schweppes
Agency: George Patterson Y&R, Melbourne
Director: Garth Davis
Track: To Build a Home, Cinematic Orchestra

Life After AAF - NSAC

Warning: This is probably the most personal blog I've posted (don't get used to it).

It's been two days since San Jose State's NSAC team (Kismet) placed 3rd in the District 14 competition and I must admit that I'm enjoying my cup of coffee this morning.

I'll admit that I joined the team for all the wrong reasons - fame, glory and another trophy on my resume. What I got instead was the most genuine understanding of what working with a great team of people is all about.

For months, we poured our souls into the campaign - we scratched/butted/pounded our heads over every detail until we had created a message that we knew would send shivers down ones spine.

Coffee never tasted so good