Orange: Hello

One of the best lessons I ever learned while working on campaigns for Nature Valley, Levi's and Mentos was that good advertising is universal. True, targeted spots reign supreme, but every once in a while I come across something that reminds me that no matter what we look like, who we love or where we live that we are in essence the same beings.

Take "Hello" from Access Leo Burnett for Orange:



Does anyone know where I can find the radio spot and print executions? I'd like to see how the rest of the campaign works out.

___________

Random side note:

I could not get the spot out of my head today - in particular the song that accompanied it. Sitting in my room, I thought: Self, where do you know that whiny voice from?

I answered: He's that sensitive one you saw at Pomona College years ago when you were 19 and madly in love with someone who didn't love you back.

So I thought to myself: Perhaps, this song, that voice - perhaps that's one of the reasons why this spot resonates so well with me.

The song: First Day of My Life
The Artist (whom I'm not a big fan of): Bright Eyes

The video (pass me a Kleenex)

What does my phone say about me?

Right this very second, I'm sitting atop the 8th floor of my school's library (it's the quiet floor) and I'm checking out Wieden Kennedy's website - you know, because I want to learn more about them. I rarely get this excited about ads but then I came across their work for Nokia (done by the London office) - and I'm floored. Actually, I'm not. I'm dancing (very Monica Belluci-like in Irreversible). Here's some of the work:




(Check out their Youtube channel: Somebody Else's Phone for more vids)

The spots are chaotic, like a bad/good night (depending on how you look at it) straight out of a Bret Easton Ellis novel. The question: What does your phone say about you?

So here goes -

Photos:

• 188 pictures of my childhood - apparently left over from a project I did for my Psych of Personality class where I used Erickson's model of development to explain my life (Lush)
• Pictures of my roommate - on bike/smoking/laying atop a grassy knoll
  
• A Day at the Academy of Arts and Sciences
• Me playing with a rat
• Me cooking - mac n cheese, marinara sauce
• Not so kosher pics of me kissing puppy

Text Messages:

• Lots of Twitter messages (apparently Brian feels fat)
• A bad dog joke I sent to puppy that I killed
• A message asking my roommate if she'd like to "suck my toes?"
• Shit talk about someone - who? I'll never tell

Videos:

• None - iPhones don't do videos (wtf?)

Apps

• Expando: A game I downloaded after I heard the developer was implicated in Gmail shutting down a few weeks ago - and, she's a Tranny!
• Labyrinth
• B of A
• Pandora
• Loopt
• Tap Tap

Voicemail

• My mechanic telling me my car is a piece of crap
• A girl from a group project telling me she's running late to a presentation (sigh)
• A MAIP semi-finalist telling me about her interview at Butler, Shine, Stern & Partners
• A very embarrassing vm from my former boss

Music

• The Ballet
  
• Santogold
• B-sides of Glass Candy
• PJ Harvey

So question to you all - What does my phone say about me?

Rednecks <3 Disco Balls

Cutwater has released new work for Ray-Ban's "Never Hide" campaign that makes me wish I was part of a fraternity heavy on hazing. The S&G's abound with "Disco Ballers."



Check out all Cutwater's work for Ray Ban here.