For the Art Directors/Copywriters

Y&R SF is having an open house TONIGHT @ 6pm. They're located at 303 Second Street, South Tower, 8th Floor, SF.

Yeah, I know I'm posting this last minute, but if you're even thinking of entering the field as an art director or copywriter you should never be uttering these words: But my book isn't ready. BULLSHIT.

So haul ass tonight up to their office, and impress the CD & steer clear of the eye-candy.

AgencySpy: LiveBlogging Pepsi's Superbowl Preview @ TBWA NY

The Spy's were at it again this morning LiveBlogging from TBWA NY about their upcoming Superbowl work for Pepsi. Naturally, TBWA talked a lot about their other work for Pepsi: Tropicana (click here for botched presentation)Sobe, & Gatorade.

Sobe's new work has the theme of "Sobelieve"

Here's the Sobe spot:



I'm not a huge fan, but the spots use 3D glasses - which is kind of awesome because they'll be able to track how many people they reached by the volume of glasses they sold/gave out (not really sure what they're going to do with it).

Update:
Yikes! the Sobe ad cost $5M to make - that's insane! That's atrocious! I thought we were in a recession!

Update:
You can find out where to get the Sobe glasses at their website. Smart/measurable.

Update:
Here's the presentation for Gatorade. It's got an MTV Made theme to it. Could be interesting to watch the (I'm assuming webisodes or something like it - it kind of reminds me of the thing BBH did with The Gamekillers for Axe).


Update:
The spot for Pepsi Diet Max is better. It's being pushed as the first diet soft drink for men. I'm a sucker for monkey's and at least they didn't pull a Snickers on us.


Update:
AgencySpy lost its juice. Literally. No battery life, means no blogging - boo. Anyways, at least we got to see the work TBWA is pumping out for Pepsi. For the most part, I can say it's got baby-legs. A little wobbley, but I think they'll get into the groove (I'll say a little prayer).

Welcome back!

I'm back in the Carmonize seat getting ready for another season of "How-To's" and "What-Not-To-Do's" so check back often. As always, feel free to drop me a note regarding future topics to cover.

Internship: TBWA/Chiat/Day Los Angeles

TBWA Chiat Day - Los Angeles is looking for interns

Here's the important details from their website:

• Internships are unpaid and must be for academic credit. (Sorry, no exceptions.)
• They are offered in all departments.
• The number varies depending on current workflow.
• They are offered three times a year:
• January – April
• May – August
• September – December
• Interns are asked to commit to a minimum of 20 hours per week for a minimum of three months.

Erika Cherry of TBWA Chiat Day's Human Resources has provided prospective students with some helpful advice about how to write your resume and what to expect as an intern @ YouIntern



Some of their clients include:
Apple Inc.
Energizer Battery
Gatorade
Mars
Nissan Motor Co.
Sara Lee
Visa

MAIP 2009 Application: A Reflection

Friday December 5th, 2008 - 5PM EST.

For students applying to AAAA's Multicultural Advertising Internship Program, this marked the first deadline that would determine their acceptance into the most prestigious network of diverse advertising professionals.

After completing the 2008 MAIP program I returned to San Jose State University's Advertising department determined to inspire other multicultural students to apply for the program (as diverse as the SF Bay area itself). What initially began as a few informational presentations about my experiences as a MAIP intern at Campbell Mithun and a previous internship at BBH NY, evolved into something much more complex than what I had originally anticipated.

During the four presentations, I was inspired by several students who weren't afraid to seek me out afterwards and ask for advice about how to strategically pursue their MAIP applications. That's when it hit me - Why couldn't I offer some of my time to help mentor these students?

To be honest with you, I wasn't prepared for the level of commitment that was entailed with guiding the 16 MAIP hopefuls who sought out my assistance. There were countless 1-on-1's, endless revisions, some nagging, and up-to-the-deadline miracles throughout the process. However, we ALL managed to get through it and I wanted to thank all the students who allowed me to help them.

I've emailed the students who were on my MAIPtern (yes, I know it's corny - but it works) contact list to tell a little about what the first part of the application process was like in the comments section in hopes that future MAIPers will be able to use some of their wise words.

Here's to the next class of MAIPers!

Prospective Interns: YouIntern

If you're looking for an internship YOU MUST check out YouIntern. Seriously, it's like a wetdream!

Despite some flaws in the site, the information is useful and is a good starting place for anyone looking to get an internship at an ad agency.

What you'll find:

• Internship listings
• Reviews of agencies from past interns
• "Blogs" from HR reps
  
• Personal emails to HR reps
• Profile enabled - You can tell recruiters about you, your interests and upload your resume

Ad Agencies who are looking for interns:

• TBWA/Chiat/Day
• Strawberry Frog
• Avenue A | Razorfish
• Mullen
  
• Lowe
• Many more

Arsenal: Adverlicio.us

A little bird passed on a great website to add to your ad-arsenal. Adverlicio.us is a collection of online advertising that allows you to search ads by brand, industry and ad size.

Internship: AAF/W. Pendleton Tudor Internship

For students interested in the media aspect of advertising, I encourage you to check out the W. Pendleton Tudor Internship. This is an extremely prestigious internship for those looking to get into advertising sales as only one student nationwide is selected as the recipient. Be prepared to play hard for this position as the competition will be fierce.

The recipient receives a 10-week internship with Adweek magazine's marketing department in New York City. Previous recipients also received a stipend of $4,500 to cover transportation costs, food lodging and other expenses.

I've confirmed with AAF's Education Services that applications for this years program will be due by February 6, 2009, so check back frequently to the website for the updated application.

Not Quite my Fall Song . . . but

Seriously I can't stop listening to Ninjasonik. I don't even think I like them, but I like them. Damn, I feel like I'm seriously crushing on my bff's brother with acne.

Internship: COLABORATORY

For those of you who are not eligible for MAIP and are frantically looking for an internship for the summer, check out Portland Ad Federation's COLABORATORY.

COLABORATORY is a 6-week, paid internship that places 10 students with a bevy of Portland agencies. Last years students were on rotation with three agencies throughout their summer based on their strengths and interests. In addition to their work at the agency, the interns were separated into two teams and competed in a pitch for an actual client.

Check out one of the teams videos:




I came across a few of their interns blogs (there are several of them - hunt them down, it's well worth it) over the summer and was impressed with how interconnected they were through multiple social networks. In addition to their blogs, they utilized video journals on YouTube and posted photos on Flickr. This is a great way for prospective interns to see what the program offers and to to get a glimpse into what your life as an intern would look like.

I've confirmed with PAF that COLABORATORY will be looking for interns for Summer 2009. Applications will be accepted from Feb. 1, 2009 - March 31, 2009 with finalists being notified on May 1, 2009. So check out their website, download the application and make it work!